5 years ago Yellow Pages ads weren’t just a choice for local business they were the first and most important choice. Now it is one of many choiuces and it is expensive. Tne New York Times takes a look at the Yellow Pages versus paid Google. The point the Times is missing is why is it one or the other. As Industry leader Leslie Valentin of www.LeslieValentine.Com says, “It is not Yellow Pages or Paid Google, there needs to he a holistic approach that combines the right balance of both with all your other media choices. Advertising is too expensive unless it all works together.”
These Battle Lines Are Drawn in Yellow
JASON COWIE, the owner of Kingpinz Skateboard and Snowboard Shop in Houston, has done a pretty good job of getting his business noticed on the Web. Just type “skateboards in Houston” on a search engine, and his store will be among the first listed.
Jason Cowie used to spend four figures on Google ads for his skateboard shop.
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